Yep, with AI and new agent softwares it’s now mainly about processes and using tools to amplify your decisions.
Those who can make the right purchasing decisions on vendors and tools will have a massive advantage because it compounds.
Example: If someone is using a garbage sales stack vs. the standard MM/ENT stack today(salesforce, zoominfo/clay, outreach, and experimenting with new stuff such as Unify or Cargo) it’s a massive advantage.
Now multiply that by tens of vendors and the compounding is real.
Yep, with AI and new agent softwares it’s now mainly about processes and using tools to amplify your decisions.
Those who can make the right purchasing decisions on vendors and tools will have a massive advantage because it compounds.
Example: If someone is using a garbage sales stack vs. the standard MM/ENT stack today(salesforce, zoominfo/clay, outreach, and experimenting with new stuff such as Unify or Cargo) it’s a massive advantage.
Now multiply that by tens of vendors and the compounding is real.
Expanding @Emo point about processes, I like to emphasize the importance of IPO (input-process-output) thinking
Start by thinking this way and you can start to pick out repetitive, high volume tasks/routines and replace them with tech
Also need to break tech expenses (including headcount) into run, grow, and transform
Aim to keep “run” at no more than 50% of tech budget for a biz with product market fit